Start-ups come in many shapes and sizes. Is yours a one- or two-person powerhouse? Or do you employ a number of people and have ambitions to scale-up rapidly?

Whatever sector you’re in, having the right tech in place can be mission critical to achieving key milestones as it powers effective collaboration, strong productivity and employee satisfaction.

It’s fair to say that many start-ups begin with the basics. Founders and employees often bring their own personal laptops to the table in the early days. But they soon find that these devices aren’t always business-ready. They’re not primed for optimal connectivity, nor are they adequately and uniformly protected against cyber-crime. So, investing in the right technology is essential. And there’s pressure to get it right because a bad decision can be costly, wasting money and impeding progress.

So, in the second of three sponsored features from Lenovo, here are our three top tech-buying tips for switched-on start-ups.

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1 – Always go for businesses-ready tech

Choose a reputable, innovative B2B brand, uniquely recognised for kitting-out business tech ecosystems. Work with a market-leading tech company who’ll recommend robust, rugged and durable specs, with built-in business-minded security features. And crucially, pick a partner who listens to your business needs and responds with sound, practical advice that can instantly transform your workflow. LenovoPRO ticks each of those boxes.

2 – Plug into free advice from real people

If you’re a start-up that doesn’t employ a full-time IT administrator, it can be tricky when you need to buy new tech for your team. With so much choice out there, you can spend hours weighing up your options. Scrolling through forums. Trawling countless reviews. Typing questions to faceless chatbots and getting nowhere. It’s energy-sapping, frustrating, time-consuming, and fruitless.

Wouldn’t it be a relief to simply chat to a real person, there to offer you relevant, bespoke expert advice? With LenovoPRO, you get just that. Real people, smart thinking and great prices - a business-to-business technology brand that’s set up to help start-ups start right.

3 - Maximise the value of every purchase

One thing any start-up founder will tell you is that every capital investment has to come with a good return. It needs to pay for itself and prove its worth. The perfect-world scenario would be great value in each purchase and, ideally, regular discounts that reward loyalty.

When you sign up for free and become a LenovoPRO member, you’ll enjoy instant savings, plus frequent discounts of up to 40% on lenovo.com products. And best of all, with our tiered membership system, the more you buy each year, the more you save. You’ll also have exclusive access to special offers that make your budget stretch further, such as upgrading to Premier Support for just £2 when you buy a Think PC.

So, if you’re an ambitious start-up, why not focus your energy on what you do best, and let LenovoPRO take care of your IT needs? We’re so much more than a gateway to a one-stop-shop tech brand. We’re a team of SME specialists who are here to superpower your business. We’re passionate about connecting everybody in your company to the technology they love using each working day.

Remember, LenovoPRO membership is FREE and the benefits are instantly yours to enjoy.