Cyber Security
If the Channel Changed One Thing. . .
The things you hardly dare ask!
Editorial
Building Relationships That Last
Trust, presence and sovereignty
Technology may open the door, but relationships determine what happens next.
In this episode of Unpatched, we explore the human factors behind cybersecurity buying decisions, from trust and local presence to digital sovereignty and long-term confidence in a supplier's ability to deliver.
Building a forever relationship
Selling cybersecurity in Europe takes more than a strong technology proposition. CISOs explain why relationships, local presence, proven adoption and digital sovereignty increasingly influence purchasing, and why vendors must understand regional risk, data location and geopolitical concerns before approaching critical national infrastructure.
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