IT's role in advertising data collaboration
Balancing personalisation with regulatory compliance
Balancing personalisation with regulatory compliance
That's marketing's job, right? For IT and business leadership, it's also essential to manage legalities around consumer identifiers like cookies, and data privacy. Identity services are foundational marketing and the key to creating unified customer views in a privacy-safe, future-proof way.
In short, the trick is to enable collaboration while connecting customer data in your cloud without ever having to share or expose personal identifiable information (PII).
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