Editorial

VIDEO: Two sides of the same cyber breach

Unpatched: PR and cybersecurity

Tuesday, July 08, 2025 | 5 MINS

Claire Ayles, Co-Founder, Eleven Hundred Agency

Nick Prescot, CyberKainos, CISO Advisory & Consultancy

In this short and sharp exchange recorded live at CyberSync, our InfoSec 'Fringe' event, Claire Ayles (Co-Founder, Eleven Hundred Agency) and Nick Prescot (Founder, CyberKainos) touch on some of the thorniest challenges facing the cybersecurity industry today, covering topics ranging from the PR fatigue around AI, to the growing pressure on UK organisations to prepare for nation-state threats.

Claire brings the agency lens, revealing why journalists have tuned out of AI hype and what stories are cutting through instead. Nick offers the veteran CISO view, reflecting on 24 years in the game, how the industry has matured, and why events like this are more valuable than ever.

If you’ve ever wondered how to make innovation sound interesting again, or how the UK cyber scene is evolving behind the headlines, this is two and a half minutes well spent.


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