Many industries including media & entertainment have come under sharp pressure to choose the right cloud solution.
This is a crucial choice to underpin business objectives of generating prized content, optimising media supply chains, and competing for audience attention. There is also a lot other industries can learn from the media and entertainment industry.
AWS Marketplace commissioned Forrester Consulting to evaluate the role of cloud solutions in the Media & Entertainment industry. The study consisted of an online survey with 623 respondents and 6 in-depth qualitative interviews with technology strategy decision-makers at global organisations to explore this topic.
Read this Forrester study to gain insights on why modernising core applications and technology infrastructure is critical as Media & Entertainment firms navigate the uncertainty ahead while managing consumer expectations.
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