Using analytics to drive revenue growth

The need for real-time analytics
We've all read about the need for better analytics to drive business innovation, but how does it work in practice?

Poshmark is a leading social marketplace for new and secondhand styles for women, men, kids, pets, home, and more. By combining the human connection of physical shopping with the scale, ease, and selection benefits of Ecommerce, Poshmark makes buying and selling simple, social, and sustainable. Its community of more than 80 million registered users across the US, Canada, Australia, and India is driving a more sustainable future for the fashion industry.

An important goal to achieve for any organisation is to grow the top line revenue. Top line revenue refers to the total value of sales of an organisation’s services or products. The two main approaches organisations employ to increase revenue are to expand geographically to enter new markets and to increase market share within a market by improving customer experience (CX).

Read this article from AWS to find out more.

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