Claire Ayles, Co-Founder, Eleven Hundred Agency
Nick Prescot, CyberKainos, CISO Advisory & Consultancy
In this short and sharp exchange recorded live at CyberSync, our InfoSec 'Fringe' event, Claire Ayles (Co-Founder, Eleven Hundred Agency) and Nick Prescot (Founder, CyberKainos) touch on some of the thorniest challenges facing the cybersecurity industry today, covering topics ranging from the PR fatigue around AI, to the growing pressure on UK organisations to prepare for nation-state threats.
Claire brings the agency lens, revealing why journalists have tuned out of AI hype and what stories are cutting through instead. Nick offers the veteran CISO view, reflecting on 24 years in the game, how the industry has matured, and why events like this are more valuable than ever.
If you’ve ever wondered how to make innovation sound interesting again, or how the UK cyber scene is evolving behind the headlines, this is two and a half minutes well spent.
More in Wrap up of CyberSync 2025
Everyone thinks they can write or call these days
Improving your incident response in 2025.
AI in security - hype cycle or real-time game changer?
Rethinking insider threats in the age of AI.
The influence of US tech giants on EU data
Mind the Gap... Between Cybersecurity and Regulation
What Is It and Why Does It Matter?
Navigating Emotional Intelligence in Cyber Security
Share this story