To be successful in the modern world, it's essential to deliver personalised messaging to your customers.
That's marketing's job, right? For IT and business leadership, it's also essential to manage legalities around consumer identifiers like cookies, and data privacy. Identity services are foundational marketing and the key to creating unified customer views in a privacy-safe, future-proof way.
In short, the trick is to enable collaboration while connecting customer data in your cloud without ever having to share or expose personal identifiable information (PII).
This recorded demo session from AWS LiveRamp will give you the following insights:
- Accurately consolidate data for a single view of the customer in a CRM/CDP/MDM application.
- Safely enrich the customer record with needed second- and third-party attributes.
- Grow audience reach despite the loss of cookies while complying with global privacy regulation.
- Increase the delivery of insights across the organisation by creating durable data workflows.
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