How scalable is your digital transformation?

Retailers are increasingly turning to Microsoft Surface technology to speed up the digital transformation of their stores.

As our article last week discussed, the second wave of digital transformation has seen the focus for retailers shifting to mobile and the user experience.

Microsoft Surface provides an integrated, secure and cost-effective platform that enables customer service teams to deliver a better shopping experience while also providing opportunities for staff training and collaboration. The devices can give customers access to product information, store locations, and inventory, as well as provide retailers with a wealth of customer data that can be used to improve the shopping experience.

In addition, the Surface range help retailers to digitally transform their stores and create a more efficient and engaging shopping experience for their customers. Here's three ways Microsoft Surface provides an ideal platform for retail digital transformation:

• An integrated and secure platform: Microsoft Surface devices can help retail organisations securely store customer data and integrate with existing POS systems.
• Cost-effective: Microsoft Surface devices are more affordable than traditional POS systems and can be scaled to meet the needs of any size store.
• Enables customer service teams to deliver a better shopping experience: Microsoft Surface devices provide customers with access to product information, store locations, and inventory.

Find out more

In this series of short articles over the coming weeks, SHI will discuss more about cloud and security in the second wave era for retailers.

For a demonstration on the latest Surface Devices and how they can support the retail sector, contact an SHI specialist today.